There are some things which you hear and you simply want to share with people..such is the power of new technology.
I was speaking today with a golf industry professional who is one of the best and most respected…he was proudly telling me how he has been making the effort to play at least 9 holes with every new member of his Club…to welcome them and explain club policies and protocols. His view and experience is that spending a few hours with each new Member makes them a far better asset to the Club while significantly enriching their long term Member experience…they know the ropes quickly.
Two weeks ago I was fortunate to have spent a couple of hours with one of the brightest minds I have ever experienced. He is a Venture Fund partner on Sand Hills Road in Menlo Park, Ca who has invested in many of the social media technology companies we know today. In his summary of the opportunity we discussed he recounted how most successful social media concerns regard the “entrance experience” as critical. Entrance experience is the welcome you receive to the latest Internet connectivity.
It struck me that the old world and new world are terribly similar in so many respects, and from a hospitality standpoint, which is our business; the warmth of the smile, firmness of the handshake and genuineness of the concern are the most important things that your welcome person can ever do for you…or the organization.
About the Author: Gordon Dalgleish is the Co-Founding Director of PerryGolf, the leading provider of international golf vacations. You can find him on Google+
